Psych 101

Source: https://www.simplypsychology.org/cognitive-dissonance.html “Festinger’s (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and behavior in harmony and avoid disharmony (or dissonance). This is known as the principle of cognitive consistency. When there is an inconsistency between attitudes or behaviors (dissonance), something must change to eliminate the dissonance.” PracticallyContinue reading “Psych 101”